Improvement of assortment policy of the enterprises for production clothes
Authors
-
Klochko I.L.
Vladivostok State University of Economics and Service
Vladivostok. Russia -
Shkuropatskaya V.K.
Vladivostok State University of Economics and Service
Vladivostok. Russia
Abstract
In work the analysis of assortment policy of the enterprises for production of products by individual orders and small parties is made; features of formation of an assortment from a position of segmentation of consumer groups on color type of appearance are considered.
Keywords: assortment, assortment policy, color type of appearance, consumer group.
Files